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Converting Info Product DVDs To MP4V with Handbrake

29 Jun

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A lot of times in Internet Marketing, we recieve DVDs as part of a physical homestudy course, instead of digital versions in a members area.  The main reason, is the thud factor of a big box of stuff showing up on your doorstep.  While that is great, if you have a an iTouch, iPhone, or iPad, you may be thinking, how do I get these converted over so I can actually watch them on my device.

Lately, I have dug out my 2nd Gen iTouch and started watching some DVDs that I recently converted over to iPhone compliant MP4V format.  It is great to watch and listen on my iTouch while at the gym on the treadmill or bike.  To convert the files I used some free software called Handbrake.

Handbrake is super fast, and can actually separate out the chapters too.  It comes in all flavors; Windows, Mac, and Linux.

It has also been a vlauable tool when working with customers that had a DVD mastered, but now wanted to be able to offer a digital downsell, and we used Handbrake to create the digital versions for them.

To your success,
Kevin

 
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Posted in product development, video marketing

 

Numbers To Consider When Optimizing Your Sales Funnel

29 Jun

Running through some pricing and conversion models today in Excel, I stumbled on a really interesting fact.

When optimizing a sales funnel, we have a tendency to focus on improving the optin conversion, with the idea that more people on my list.  That makes sense, because the more people on the list, the more sales I’ll make right?

Well, do you think it would be easier to improve the optin conversion by 20% or the initial sale conversion by 2%?

What I found as I was running the numbers, those two improvement yied exactly the same results!

Now, I am not saying you shouldn’t try to improve every touchpoint in your sales funnel, but you need to look at where is the best area to improve in order to give you the best results in the shortest amount of time.

Initial Sales Funnel

Initial Sales Funnel

Increasing Optin Conversions By 20%

Increase Optins by 30%

Increase Initial Sales By 2%

Increase Initial Sales by 2%

As you can see from the screenshots, both optimizations had exactly the same result. Pretty crazy, huh?

This is one the things I’ll be talking about this week at my Meetup on Thursday night here in Salt Lake City.

Let me know what you think in the comments.

Thanks,
Kevin

 
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Posted in Marketing Tips, make money

 

Viral Videos – How To Make An Interactive Adventure

26 Jun

Anyone that is posting videos to Youtube, I think is dreaming to find that special incredient to make the video go viral and get hundreds of thousands, if not millions of views.  Well Chad, matt and Rob from ChadMattandRob.com have put together a great tutorial on how to create what they call interactive adventures.

Basically, an interactive adventure is a series of video episodes on YouTube that give the viewer choice at the end of each video what path the story will take in the next video. 

The videos are linked together using the annotations buttons within YouTube to let the viewer choose the next video they want to view.

To help explain how to create your own interactive adventure, they put together a very humorous instructional video giving you an overview of the concept and the process.

The most popular interactive adventure they have done is “The Time Machine” which has over 1.5 million views for the first episode.

Their most popular video is not an interactive adventure, but it is a hilarious video, I have included it as well for an example of a viral video that got over 16 million views.

I am planning on doing some viral videos later this year with Spencer Shaw from PaidIn14Days.com and Neil Bryce from Surface 9 Studios.

 
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Posted in You Tube, viral marketing

 
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