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I just bought Jeff Walker’s Product Launch Formula, and received it Wednesday. Since we are still working on our house to get it back on the market, I haven’t had a lot of time to look at, but I have gone through the initial checklists and have started to map out a couple launches for the next few months. Laura’s birthday is June 27th, so I am hoping I can pull togethor a project I have been working on, and get it launch before then, so I can take her someplace special.

As you may remember, our honeymoon in Costa Rica was at a vacation rental called Magic Moon. We have found another “Moon” getaway on the North Shore of Kauai, called “Mango Moon”. It’s probably to short of notice to make it for her birthday, but it is on the list for an anniversary destination.

Getting back to Product Launch Formula, I was watching some testimonials I found on YouTube.com that Jeff posted, and came across this one with Martin Howie and his $20,000 coaching program. He had 100 seats, and sold out in only 17 days, using the techniques Jeff teaches in Product Launch Formula. While it is not a million in 24 hours like John Reese, it shows the formula can be used for any price point. Martin also used offline direct mail to drive his customers to a squeeze page which is different than what most online marketers do.

I have included the video on my blog below for your enjoyment.

Stay tuned for my first full product launch later this month.

To our online success,
Kevin

Martin Howie’s 2 Million Dollar Launch using Product Launch Formula