Are All Internet Marketing Gurus Lucky?

Dec 13th, 2007 | By Kevin | Category: How To, motivation, personal

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It seems Dennis Tays seems to think so…

Here is what he wrote this week on Rich Schefren’s blog this week in response to Rich’s Attention Age Doctrine: Part 2.

“The near-sighted gurus forget that they were lucky enough to have entered into the Interent World at a time when it was wide open. They were able to gain a foothold, make a few dollars, and create a name for themselves when it was quite simple to do so. Every day it becomes far more costly and more complex, and next to impossible to do.”

He went to says much more than that, however it remained pretty negative. A typical woe is me Guru bash.

Here is my response to Dennis:

Dennis, I have to agree with Rich, what is holding you back is yourself.

Thanks to free web 2.0 sites, it is easier today to get started online than it has ever been. From what you describe your idea is on par with the next eBay, Amazon or Google. Maybe your setting your initial goals too high.

Rich got to where he is today by building relationships. A gradual ascension through the ranks of marketers based on his past performance in other markets. I believe early on he did “donate his time”, he just donated it to the right people, those that were already established in the market he was targeting next.

Dennis, the reality is, your “special” just like everyone else. What makes you think anyone should invest their time and resources in you, if you do not first believe in yourself. There is no way you can expect a “guru”, to work with you simply based on the premise you have a great idea. Millions of people have great ideas, all around the world. It is those people who actually start to take action, and not wait for the “next opportunity” to be laying at their feet before taking action and setting the process in motion.

If you want someone to help you jumpstart your ideas, start taking some action and at least show some progress. Actually meet the person, that’s a novel idea. Have you ever met Rich? Too many people, put the “gurus” on this unapproachable pedestal, when in reality they are just like you and me. Attend an event, yes it may cost you money, but there are plenty that are not that expensive. Before you approach them with your idea, at least take some steps to show your taking action.

1) Register the domain your going to use
2) Have an autoresponder to collect names
3) Put a squeeze page on the domain, preferably giving something away.
4) Drive traffic to the site through social media
5) Prepare a marketing plan, budget and presentation to give potential partners an idea of your vision.

If you have completed the 5 steps above, your now in a much better position to approach partners that may be interested in getting involved with you as a partner instead of client.

I always laugh when someone mentions “get rich schemes”. Would you rather get rich slow?

The information Rich has provided, both through his free reports, and coaching is based on the vast knowledge he has gained by reading multiple books a week (Thanks to ADD). He has been able to retain that, and then repurchase the knowledge he has gained into a product and coaching program that has taken the industry by storm. While I was a coaching client before, I am no longer a coaching client because or business was not ready at the time.

Based on the information Rich has provided, along with Mike Filsaime, and Russell Brunson, we have restructured our business and are now in a very good position for 2008. I am sure we will consider his coaching again in the future, since we are seeing results by applying what we have learned from him so far.

My advice:

1) Take a deep breath

2) Define what your business is

3) Define who your business will help/impact

4) Assess what tools you already have in your war chest that will help you build your business.

5) Identify the leaks, the tools and training your investing in that does not have a direct impact on your core business, and eliminate them

6) Identify people you know that would make up your dream team and fill in the gaps you’re missing. If you don’t know anyone, at least describe the need for the position.

7) Begin to Implement

8) Network - Forums, Blogs, Events, Social Media (Keep the message positive, in order to not alienate the people you’re asking for help)

It doesn’t have to be hard, simply open your mind to the possibility and envision your path.

Sincerely,
Kevin H Davis
http://gurusforhire.com/

To read all of Dennis’ comment and the rest of the responses to his comments, check out the post on Rich Schefren’s Strategic Profits Blog.

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2 comments
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  1. Bravo! Well said Kevin.

    Thanks for reminding me of the items you list out. I need that sometimes. ;)

    You Wrote:

    “Attend an event, yes it may cost you money, but there are plenty that are not that expensive.”

    There are several low to no cost Seminars out there - you just need to pay attention and go when they show up. eBay LIVE! is always a big deal for a small price - they are going to be in Chicago, IL in June 2008 and they generally start their pricing below $100.

    eComXpo can be had for signing up - then you access the ‘Expo’ from your home computer. That’s as good as it gets!

    Feel free to stop by for every LIVE! Internet Marketing Seminar in the world. I’ve collected over 100 that are happening in the next 12 months.

    You will be one of the first up in January, Kevin, with your Product Creation Lab! I can’t wait to see what you folks produce.

    I’ll be coming back to read THIS post periodically for a kick in the pants!

    Thanks for posting,

    Pam Hoffman
    http://seminarlist.blogspot.com

  2. I was finally able to finish setting up my first blog! Hopefully 2008 will be the year i will to make some money blogging, instead of losing money on all those ebooks i purchased. Anyway keep up the good work, i subscribed to your feed. Hopefully you will keep droping those little gems of advice that i just love to gobble up. I also commented on a few other post. Sorry im just so excited!! Thanks again.If you have time check out my blog and Happy New Year!Michelle, HostGator Coupons

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