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I am speaking tonight at a Facebook get-togethor here in Salt Lake about SEO and Internet

Marketing.  Below is my list of the top ten SEO mistake I see my clients make every day.  It is

a small group so I may get into some other marketing tips as well.  May even do a hotseat if anyone

is interested.

 

Kevin

 

1)      Creating a slick Flash based site or using frames to build your website.

2)      Not identifying your ideal target market. 

3)      Choosing keywords simply based on the amount of traffic instead of how well they are related to your site/product and how much competition exists

a.       http://www.SEOBook.com has a keyword research tool for free

b.      http://freekeywords.WordTracker.com/gtrends is another alternative.

4)      Not using your keywords in the title of each page of the site and not creating a unique title for every page of your site.

5)      Not using your keywords when naming each of the pages of your website.

a.       Art1.html, Art2.html

b.      Contemporary-Art-Gallery.html, Wildlife-Art-Gallery.html

6)      Choosing an inappropriate domain name

a.       Use your keywords in the domain name

b.      Eg. Weight Loss Supplements

                                                              i.      1.3 million pages in Google

                                                            ii.      Estimated 377 – 471 clicks in Google Adwords

                                                          iii.      Deleted Domain - WeightLossAndDietSupplements.com

c.       Use DomainTools.com to search for deleted domains that have a history

7)      Not monitoring the results of your SEO efforts

a.       SEO is an evolutionary process

b.      Look not only at what keywords are giving you traffic but keywords that are converting to sales/signups

c.       Use Google Analytics to track your statistics for Free

      Not having enough content

a.       Each of the pages of your site should contain at least 500 words

b.      Even if you contract someone to do SEO for you, realize you will need to create the content for them.

9)      Not using a blog

a.       A blog creates frequently updated content for your site, and provides an RSS feed notifying the search engines when content is added.

b.      Social Bookmarking should also be used to create backlinks to your site/blog

                                                              i.      Del.icio.us, Digg, StumbleUpon are the major sites

10)  Broken links to pages that no longer exist

a.       Broken links cause the search engine spider that indexes your site to stop looking at your site and move on

b.   Important pages could be getting missed or the site could be de-indexed