Some Highlights From An Old Presentation By Jim Edwards
Jul 23rd, 2008 | By Kevin | Category: product developmentIf you're new here, you may want to subscribe to my RSS feed with Feedburner. Thanks for visiting!
Going through some of my sketch pads with notes from previous seminars tonight, I came across some real gems from Jim Edwards. I imagine this is from Big Seminar a few years ago, but unfortunately I didn’t date them.
Jim led the presentation with the big club to the head for most of us; Stop Being A Perfectionist!
Do you have projects you started but never really released because it just wasn’t perfect? Let’s face it, they never will be perfect, it is better to get products out there that are complete, but not necessarily perfect. I am not saying release something that isn’t complete, or doesn’t work, but DO SOMETHING!
Another great gold nugget from Jim was “Don’t do anything, you can’t do once and get paid over and over again” Here is one of the biggest problems with my consulting business. It is completely reliant on me being involved. The ideal business is one you can setup once and the checks keep coming in.
Jim’s formula for product success is to focus on Intense Problems or Desires.
Customer who have intense problems or desires are:
- Less Price Sensitive
- Less Hesitant To Buy Now
- Don’t Shop Around For Better Prices
- Have A Lower Refund Rate
- He did say to factor in about a %5 refund bonehead factor
When you’re selling an ebook, you’re not selling a book, you’re selling results. When writing your salesletter, focus on the results they will experience and less on the features/chapters. Connect with your customer through your own personal experience.
I’ll try to add some more notes from various presentations later this week. I hope you were able to get something out of this one.
Kevin
Originally from Wisconsin, I moved out to Salt Lake City over ten years ago on a six month software development contract. I now have over 15 years in software development, and was introduced to internet marketing back in 2003. During the wild west days, are business focused on content sites for Adsense revenue. As it became harder and harder to keep up with the search engines, our business has evolved, and forced us to focus on building lists and creating products. We now have a list of about 5000 interested in goal setting, and a small internet marketing list of about 500.
Hi,
I’m just getting started with my new blog. Would you want to exchange links on our blog-rolls?
BTW - I’m up to about 100 visitors per day.