Trevor Crook On Profiling Your Customer
Oct 1st, 2008 | By Kevin | Category: Direct Mail, Training VideosIf you're new here, you may want to subscribe to my RSS feed with Feedburner. Thanks for visiting!
In this video, Trevor goes over how to dig deeper and profile your customer before writing copy to appeal to them. I also do this as part of my niche research when looking at a new niche.
The information that Trevor asks the audience for is readily available through media kits of the different magazines you think your customer read as well as direct mail lists that are available in the SRDS (Standard Rate and Data Service).
The bottomline is you want to target your customer with laser accuracy and you do that through market research. Too many times we thing in broad strokes of what our customer looks like, mainly because it is easier.
Here are some targeting demographics to consider:
- How old are they?
- Are they married or single?
- Does this product appeal more to women or men?
- What is their income?
- Do they travel?
- Do they have any children?
- How much do they spend in your market each year?
Here is the video, let me know what you think in the comments.
Originally from Wisconsin, I moved out to Salt Lake City over ten years ago on a six month software development contract. I now have over 15 years in software development, and was introduced to internet marketing back in 2003. During the wild west days, are business focused on content sites for Adsense revenue. As it became harder and harder to keep up with the search engines, our business has evolved, and forced us to focus on building lists and creating products. We now have a list of about 5000 interested in goal setting, and a small internet marketing list of about 500.
Kevin,
Another good (and free) market research tool is available on our website here: http://lists.nextmark.com/
Hope that helps!
- Joe