Doing A Keyword Research
Nov 23rd, 2008 | By Kevin | Category: trafficIf you're new here, you may want to subscribe to my RSS feed with Feedburner. Thanks for visiting!
Doing a keyword research is a vital part, if you have a website and you want to see how much your keywords are worth, than you can do a research on the internet that would tell you very important information.
First off, decide which keyword or keywords you want to research. The best keyword [also called a niche] would be the main topic of your web site’s page [if you have a lot of text then every page has a different topic], it would be a keyword that your text repeats it all over again. The best niche/keyword would be 5% of your text. A niche/keyword can be a one, two, three and maybe four words together, all those words make a sentence, for example ‘weight loss’ is a two words niche, however ‘weight loss success story’ is a four words niche. After you picked up the keyword [pretty hard process if you have a lot of text] you can research it, there are tools on the internet that would do that.
I use keyword elite, although it is not free, it gives a lot of information that other tools do not give. In my opinion it costs too much. Keyword elite will show you for example, how many websites exist that contain your keyword within the title of those websites, in other words if the keyword is in the website title that would indicate that the main topic of that page is the keyword. It can also show you how many searches are done in a month for that keyword on Google or other search engines. Why do you need to know? well… let’s say a keyword is searched 900 times in a month, but it has only about 30 websites that contain that keyword in their titles, then that would be a great keyword to drive a lot of traffic to your website, if the ratio of ‘websites title’ to ’searches’ is lower than 1 [0.5 is great] then it is a great start. Keyword elite would also show you how much Google AdWords campaigns run that keyword [and how much they pay for it - it's good to see how much revenue you can get from AdSense] and much more information. However there is a free tool to do part of the things mentioned here, it is an Overture tool - check it out here.
Further more, read this information if you use keyword elite.
Originally from Wisconsin, I moved out to Salt Lake City over ten years ago on a six month software development contract. I now have over 15 years in software development, and was introduced to internet marketing back in 2003. During the wild west days, our business focused on content sites for Adsense revenue. As it became harder and harder to keep up with the search engines, our business has evolved, and forced us to focus on building lists and creating products. We now have a list of about 5000 interested in goal setting, and a small internet marketing list of about 500.