The Impact Of Social Media On Business
Jan 13th, 2009 | By Kevin | Category: trafficSocial Media allows people to highlight and discuss issues and offer opinions on areas of interest or expertise. The idea of social media is not new, however from a business point of view social media is increasingly important.
Blogs
Blogs are just one example of social media. These online discussion portals offer a fantastic opportunity for businesses to engage with their clients by inviting comment or discussing relevant issues or just highlighting some useful information that might be relevant for their customers and their market place.
Blogs are not a place for the hard sell; these online portals should be used to communicate with customers in a ?social? way that encourages interaction. Com.Motion have our own blog were we update our clients and any visitors on what is happening in the Internet marketing world.
Always remember, as a business, you are the expert and facilities like blogs offer a free and fantastic way for you to communicate and engage with clients on the topics of the day. Remember, if you offer something that is of value, the likelihood is that someone will tell someone else about you who just might be interested in your products or services.
Free Blog – Blogger.com
Other Social Medium Considerations
There are a number of fantastic website to look up and potentially contribute to. The idea is to create a profile on these websites that singles you out as an expert in your chosen field. Start contributing or highlighting useful websites that have value to you and others or give your opinions or thoughts on areas of interest.
Consider these Website Links Below:
? Digg
? Delicious
? Reddit
? Furl
Other social areas of interest to consider are:
? RSS
? Video
? My space
? Online PR
Social Media is definitely here and it is something that should be considered for any online marketing strategy. As a race, we are a social bunch and love to converse and talk to each other ? why should that be any different online.
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The Internet Marketing Company – Based near Edinburgh in Scotland?s central belt and with clients throughout the UK, Com.Motion Consulting is in the business of internet marketing – ensuring that your website appears on the top search engines including Google, Yahoo, and MSN. We provide effective internet marketing solutions to ensure that customers find you and the products you sell on the web, and work with you to increase your profit through your online sales. With over 1 billion internet users around the world, there is a huge potential for new business opportunities. We help you understand how to target your existing customers on the Internet and give you information on how to attract new ones. We provide ongoing feedback and reporting on the work that is carried out to demonstrate a real return on your marketing investment. |
Originally from Wisconsin, I moved out to Salt Lake City over ten years ago on a six month software development contract. I now have over 15 years in software development, and was introduced to internet marketing back in 2003. During the wild west days, our business focused on content sites for Adsense revenue. As it became harder and harder to keep up with the search engines, our business has evolved, and forced us to focus on building lists and creating products. We now have a list of about 5000 interested in goal setting, and a small internet marketing list of about 500.
The old method of advertising is interactive marketing. The term is misleading. Most people think it means that there is some type of interaction on the part of the person advertised to, and there is. But, it is not conversational. Instead, the advertiser wants you to interact with their campaign in a specific set of steps. Following the call to action and visiting a website for instance. It’s the push to make you do something. Live this image. Buy this now.
Social Media Marketing is just the opposite. It’s the pull of the tribe. The tribe already has your trust so the actions they take are ones you align with. On a larger scale, it’s the allure of belonging in the group as you take action together. “I am doing this so why don’t you do it with me?” On an individual level, the attraction is to behave the same way to get the same results that benefits your fellow tribeswoman or tribesman. “She looks hot! I want to look hot too. I want to go to her hairstylist” and you do. Social Media Marketing uses the power of attraction.
While advertising tries to use the same tactic, with a billboard for instance, of a gorgeous woman telling you the benefits of the salon, it doesn’t have the same impact because it’s pushing you to go. It is not pulling you in as a trusted friend. Your friends have your best interests at heart and advertisers do not. Social Media Marketing is based on building trust and that foundation will make Social Media a dominant player in Marketing.