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In this video, Jeff talks about using OpenX ad server which I reviewed on this blog earlier. He also talks about he is even using OpenX on his Facebook application.
The same ad server can manage all of your ad across your entire website network. It also tracks the ads down to demographic levels.
OpenX can also be used to serve up Adsense ads so you can actually rotate affiliate offers with Adsense.
He also talks about AutomaticBookmarking.com and Traffic Geyser which is what we use to distribute videos to multiple sites. TubeMogul.com is a free alternative to Traffic Geyser but supports less sites.