Email Marketing – How Does Article Marketing Help You Build a Quality Email Subscriber List?
Mar 23rd, 2009 | By Kevin | Category: Email MarketingOne of your goals in your email marketing is probably the monetization of your email list. You want to deliver excellent quality and content to your email list, and you want them to spend money with you, too.
It is a fair exchange.
But if you have been in this business long, you know that not all subscribers are alike. Some spend a lot of money with you, others spend very little at all.
I am just going to say this loud and clear ? email subscribers who opt in to your list after reading one of your articles will spend a lot more money than just about any other class of subscribers out there, except for bona-fide proven purchasers. But for raw traffic, article-generated subscribers are the best.
Why does it work?
The article reading process is complex, although it may seem simple at the outset. You see, if your article generates 1000 views, you may only get 100 click throughs. What does this mean?
It means that all the unqualified traffic that really isn?t interested in you or your product after reading a few lines in your article, simply choose to close the article and go back to surfing. So what you have left are people who are genuinely interested in you and your product.
Think of article marketing as some kind of a screening process.
It is almost as though you only ?allow? certain people onto your list ? it is not like with link exchange traffic or search engine traffic, or even Google Adwords, where you pay so much for every visitor, no matter how relevant your website is to their needs.
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Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ?Your Article Writing and Promotion Guide? Download it free here: Secrets of Article Promotion Do you want to learn how to build a massive list fast? Click here: Email List Building Sean Mize is a full time internet marketer who has created over 320 articles in print and 8 published ebooks. |
Originally from Wisconsin, I moved out to Salt Lake City over ten years ago on a six month software development contract. I now have over 15 years in software development, and was introduced to internet marketing back in 2003. During the wild west days, our business focused on content sites for Adsense revenue. As it became harder and harder to keep up with the search engines, our business has evolved, and forced us to focus on building lists and creating products. We now have a list of about 5000 interested in goal setting, and a small internet marketing list of about 500.