Do you snub 25 percent of your potential customers? If your business is typical, you do.
According to a five-year study that measured the effectiveness of reader response cards in trade magazines, only 75% of response cards sent in by prospective customers were followed up by a sales person. That means [...]
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Originally from Wisconsin, I moved out to Salt Lake City over ten years ago on a six month software development contract. I now have over 15 years in software development, and was introduced to internet marketing back in 2003. During the wild west days, our business focused on content sites for Adsense revenue. As it became harder and harder to keep up with the search engines, our business has evolved, and forced us to focus on building lists and creating products. We now have a list of about 5000 interested in goal setting, and a small internet marketing list of about 500.
