What To Do For Your Website’s Traffic When You Are In The Sandbox
Apr 26th, 2009 | By Kevin | Category: trafficIf you are current in building free traffic from search engines, you certainly are aware of the term “Google’s sandbox.” What do you do when you invariably find your site there? There are still a lot of things you can do that will swell your traffic massively while you wait and explode your results exponentially when you get out of the sandbox.
First, let me just ensure we are all on the same page. Google’s sandbox refers to a pattern that Google has established of not ranking new sites. This is probably to discourage webmasters from building many small sites for the sole purpose of creating a linking network.
If you know that your new site will take at least four months before it starts ranking well with Google (NO matter how good your site is), you’ll be more motivated to build more pages for your already established sites than having to wait for months.
That seems to be the aim. However, it affects new sites whether you already own a million sites or this is your first. This often makes a lot of webmasters to panic. But that shouldn’t be the case. You can do the following.
1) Keep building high value content for your website, Once you come out of the sandbox you’ll have more to gain. Furthermore, the other major engines are not known to sandbox so you can start ranking well for them.
2) Submit your site to the general directories and niche directories. These will greatly help your link popularity which everyone knows is very important if you want to rank high at Google.
3) Write and submit articles to article directories. This has a number of benefits. First, it will send you direct traffic. Next, it will further build your link popularity and finally, it will help you build your brand. You become well known as an expert in your niche.
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Originally from Wisconsin, I moved out to Salt Lake City over ten years ago on a six month software development contract. I now have over 15 years in software development, and was introduced to internet marketing back in 2003. During the wild west days, our business focused on content sites for Adsense revenue. As it became harder and harder to keep up with the search engines, our business has evolved, and forced us to focus on building lists and creating products. We now have a list of about 5000 interested in goal setting, and a small internet marketing list of about 500.
Your recommendation seem to focus on techniques for driving traffic outside of SEO (directory submission and article marketing). If you are attempting to drive traffic by alternatives to SEO, I think you need to mention Social Networking and PPC traffic.
Personally, I like PPC traffic like Adwords. You get immediate results, which is something you cannot get with any other method.
Social networking is also a viable method. Howie Schwartz and his conversation domination rely on it.
I tend to agree with Perry Marshall who says you’ve got to (1) get very good at driving traffic through any one of the above mentioned methods and (2) you’ve got to be good at one way of monetizing that traffic, direct sales, affiliate sales or advertising. To those two things, everything else will follow.