Email Marketing – How to Improve the Responsiveness of Your Emails
Jun 13th, 2009 | By Kevin | Category: Email MarketingFor the sake of this article, let us just assume that you already have a subscriber list of several thousand, and have been mailing them regularly.
Initially, your list was relatively responsive, and you were making a nice sum from your list each week. Unfortunately, though, as your list has grown, your list has become less responsive.
First off the bat here, let me tell you this ? the responsiveness of your list will go down as it ages. So there is no cure-all. What we can do, however, is try to rejuvenate the list, by getting the people on it excited about the subject matter of your list again. But you still must recognize that some people were looking to buy something specific when they joined your list, and at this time they are no longer interested. You cannot fix that.
What you can do is improve the responsiveness of the people on your list who are no longer opening your emails. One of the things that I have found to be very productive to increasing the responsiveness of my list is to send them free gifts. I buy or create short ebooks to give away as free gifts, and use the ?free gift? in my subject on my email campaign, and my response rate goes up ? and not just for that email, but for following emails.
Another thing that you can do to help improve the responsiveness of your list is to ask questions of your list. Ask them what they want to learn more about. Answer the questions mailbag style ? all at once in one big email ? you really create the illusion of a very responsive list and since people tend to do what others do ? if they see that the rest of the list is responsive, they might do the same.
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Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ?Your Article Writing and Promotion Guide? Download it free here: Secrets of Article Promotion Do you want to learn how to build a massive list fast? Click here: Email List Building Sean Mize is a full time internet marketer who has written over 500 articles in print and 9 published ebooks. |
Originally from Wisconsin, I moved out to Salt Lake City over ten years ago on a six month software development contract. I now have over 15 years in software development, and was introduced to internet marketing back in 2003. During the wild west days, our business focused on content sites for Adsense revenue. As it became harder and harder to keep up with the search engines, our business has evolved, and forced us to focus on building lists and creating products. We now have a list of about 5000 interested in goal setting, and a small internet marketing list of about 500.