Understanding the Internet Marketing Power, and Simplicity of Podcasting
Jul 1st, 2009 | By Kevin | Category: blogging
Podcasting was the American Dictionary’s word of the year for 2005 and for good reason.
Podcasting is a multimedia file that is distributed over the Internet, using syndication feeds that allows you to play them back on mobile devices, PC’s and Mac’s.
According to Podcast master, Declan Dunn, “Podcasting is a powerful media that allows marketers to get their message out in a lively way that connects with consumers.”
Declan Dunn, says the benefits of Podcasting are:
* People can hear your message on their terms–wherever and whenever they want * It allows marketers to build their list by collecting data on those that download their product * More exciting than other types of marketing messages because you can convey emotions, enthusiasm and education directly to listeners (your customer or prospect) in a dynamic way
Podcasting is for businesses of all sizes. Small businesses can especially benefit by adding a Podcast to their website or blog because it is a relatively low cost media that offers direct connection with your audience. Podcasting is fairly straight forward and can be planned well in advance of distribution. Here are some things to keep in mind:
* Write a script and rehearse before posting your material * Check the sound quality on other listening devices before submitting your Podcast * Test your show with a program such as “feed validator” software to ensure that your Podcast will play on ITunes and other MP3 devices.
Bottomline: Podcasts are a dynamic new media that can offer great bottom-line benefits to the company and prospects because your message comes straight from your heart and can connect directly with your audience.
After more than 25 years in the executive suite of three Fortune 500 companies, Lynn has joined the ranks of Internet Marketing by co-founding the Internet Master Series. The Internet Masters Series presents the brightest and most successful minds in Internet Marketing. To learn more visit www.InternetMasterSeries.com.html
About the Author
After more than 25 years in the executive suite of three Fortune 500 companies, Lynn has joined the ranks of Internet Marketing by co-founding the Internet Master Series. The Internet Masters Series presents the brightest and most successful minds in Internet Marketing. To learn more visit www.InternetMasterSeries.com.html
Originally from Wisconsin, I moved out to Salt Lake City over ten years ago on a six month software development contract. I now have over 15 years in software development, and was introduced to internet marketing back in 2003. During the wild west days, our business focused on content sites for Adsense revenue. As it became harder and harder to keep up with the search engines, our business has evolved, and forced us to focus on building lists and creating products. We now have a list of about 5000 interested in goal setting, and a small internet marketing list of about 500.
Thanks for this interesting post.
Another great benefit of podcasting is the ease of which you can prepare a transcript. There are an increasing number of cheap/reliable transcription services online that will quickly transcribe your audio file. That way you can offer your audience a choice of media – written and/or spoken – or use the transcript for other value-add purposes e.g. part of an ebook.
Cheers,
Robin
I need to find a way to make my website visible for people that surf the web. I am currentlt godaddy. I am looking forward to reading your info.
If you already have your own website, that is great. If you do notyou need to acquire one either by building your own or purchasing one that does your marketing for you. Let me suggest you go to this site and have a FREE money making site built for you.