Auto Responders- For an Easier Email Marketing Campaign or is IT ?
Jul 14th, 2009 | By Kevin | Category: Email MarketingGiven an average response rate of five percent, you would need to send a hundred thousand emails to get around five thousand positive responses to your promotional email. This means that if you have a lot of promotions or if you send out a weekly newsletter, you,d likely end up very tired. Either that or you,d have to hire another person (and thereby spend more money) to send the promotional emails for you.
There is now a better way to conduct your marketing campaigns. Instead of tiring yourself out sending emails to thousands of your target customers or newsletter subscribers, or instead of paying another person to do the job for you, you should use an auto responder.
Auto Responders
Auto responders, as the name suggests, provides a way for automating sending emails. These are applications that are installed in mail servers; these programs automatically send emails to stored or designated email addresses at preset time intervals.
Auto responders are a powerfully liberating tool. You don,t have to do anything for the system to send a follow up email to your intended or target customers. All you have to do is line up different email content (your promotional offers or your newsletter) and set the interval and order of delivery. Auto responders will automatically send the email to the designated email addresses in the preset intervals.
For greater impact, some auto responders permit customization of email colors and general appearance. For a more personal approach, some auto responders will individually address the email or newsletter.
The Value of Auto Responders in Marketing
Whether yours is an online business or a brick-and-mortar one, auto responders can work for you. Auto responders can actually make email marketing campaigns very easy and a lot more profitable than they normally are.
With the use of an auto responder, people in your marketing list would be receiving regular news, updates and special promotions (you,d find this hard to keep up if you,re going to do this manually). This will keep your company fresh in their mind and this has a very high probability of turning potential customers into actual buyers; people who were looking for the particular product you were offering would be more likely to buy from you because you have become familiar through your regular emails, you are offering special terms or discounts and you have been building your credibility (through your tips or informational articles).
In other words, auto responders will help you undertake a massive email marketing campaign yet after a one-time complete set-up, you need not do anything more to reinforce customer recall.
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Originally from Wisconsin, I moved out to Salt Lake City over ten years ago on a six month software development contract. I now have over 15 years in software development, and was introduced to internet marketing back in 2003. During the wild west days, our business focused on content sites for Adsense revenue. As it became harder and harder to keep up with the search engines, our business has evolved, and forced us to focus on building lists and creating products. We now have a list of about 5000 interested in goal setting, and a small internet marketing list of about 500.