Website Traffic Avalanche — Why You Shouldn’t Use Banners
Jul 15th, 2009 | By Kevin | Category: trafficThere are several ways you can use banners to drive massive traffic to your website. If you can drive massive traffic to your site with banners why not do it?
Because it will hurt you.
Apart from the fact that you’ll have to keep paying to have your banners up (this does not include having your affiliates link to you with banners), you also get traffic that is really sales-resistant.
I guess the whole point in this traffic avalanche stuff is not just to increase your bandwidth usage. It is to increase your bottom line — Your profits. Anything else is missing the point.
First, how many times have you clicked through a banner in the last month? If your answer is “Not once” or “a few times” (Which I guess is the most likely answers), you should know that is what to expect from others.
Now, when last did you buy or subscribe to a list through a banner? The point in this question is to show you how fruitless it is to invest your resources in something that only generates poor results and does so only for as long as you keep paying.
The best strategy in traffic generation is NOT to get all the traffic you can get. It is getting a lot of the highest quality of traffic you can get with the least outlay. It is getting website traffic that you keep getting long after you complete the action that started it all. Although this does not have to be the case always, it is certainly the best way to build lasting success.
Summary: Don’t use banners for traffic unless you know something I didn’t talk about here (I talked about it elsewhere). Banners have their uses — I don’t consider quality traffic generation one of them.
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