Email Marketing – How to Get Higher Open Rates
Jul 25th, 2009 | By Kevin | Category: Email MarketingEmail marketing has become a much more competitive market in the last few years, and it is something that has evolved into something that only the savvy, creative, crafty, and intelligent can get good at. You see, if someone is getting 100 emails a day, you have to do more than just have the catchiest headline to get read. You cannot have the best headline everyday, and yet you want to be read everyday. So you have to get good at some other things.
Here is a list of what I believe works best for getting higher email open rates:
1) You must think along the lines of developing a relationship with your email subscribers. Just think about this, if you get 20 emails today in your inbox, and two of them are from friends, which ones are going to get read for sure? The ones from friends are going to get read first, and only a few of the rest might get read. You have to become their friend. Send them useful information. Send them only the best. Find out what they need, and get it to them. Answer questions from your readers. Personally. Never have an autoresponder email answered by another autoresponder. Find a way to answer every email personally. You see, it is the people who are interactive that are going to buy, anyway.
2) You must always give them in the email what the headline or subject line says. Never, ever, use gimmicks. The one time benefit you gain from the gimmick is eclipsed by the lack of trust ? you get more opens once, but then your open rate goes down.
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Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ?Your Article Writing and Promotion Guide? Download it free here: Secrets of Article Promotion Do you want to learn how to build a massive list fast? Click here: Email List Building Sean Mize is a full time internet marketer who has written over 500 articles in print and 9 published ebooks. |
Originally from Wisconsin, I moved out to Salt Lake City over ten years ago on a six month software development contract. I now have over 15 years in software development, and was introduced to internet marketing back in 2003. During the wild west days, our business focused on content sites for Adsense revenue. As it became harder and harder to keep up with the search engines, our business has evolved, and forced us to focus on building lists and creating products. We now have a list of about 5000 interested in goal setting, and a small internet marketing list of about 500.
Email marketing is a very challenging service to communicate with clients because many of them are used to more traditional marketing approaches. Many of them come to me expecting to pay only a few hundred dollars for email marketing because they think that it is so simple to do. What they forget is the value they are receiving in a very timely manner; whereas, with direct mail or advertising it could take months to see returns, with opt-in email, returns can be instantaneous. Clients also need to understand that it usually takes more than one email broadcast to gain clients; they want to see that you are real before they take steps to connect with you.