How Website Traffic Analysis and Website Statistics Help You to Improve Your Sales Part II
Oct 29th, 2009 | By Kevin | Category: trafficYou can find what the most popular landing pages are, and what pages are most used to exit your site. This allows you work on these and make them more interesting. Perhaps these exit pages have no call to action, or nothing to retain interest. Should you change them, add more content or more actions that the visitor can make, or should you remove them altogether. Should you use the popular landing pages as squeeze pages to obtain the visitors? email addresses? If you do that, what do the statistics show then?
Traffic analysis can tell you from which countries your traffic is coming, and what browsers your visitors use to reach you. From the amount of time that each visitor stays on your site, you determine if a significant number of short visits are from specific browsers. This lets you know that you should find out how your website resolves in these browsers, and try to make it universal.
Another statistic that gives you information that you act on to improve your website, and your sales, is a list of sites from which visitors came to yours. These are websites where visitors found your URL, and clicked on it to reach yours. This is very useful to enable to find out how useful you article marketing campaign has been, for example. Do people read your articles, and what websites have they been copied to. If you get very few visitors from these sources, perhaps you should have a close look at your writing style or your resource box. Are your links active?
Are you getting any visitors from your reciprocal links? Generally the answer will be very few or none, but it is all useful information that you should know. When did the spiders last crawl your website? Website traffic analysis can provide you with this information. It can give you a list of spiders, how many times they have visited and the date of the last visit.
|
Want to learn more about it? Download the free ebook, Steps to Article Marketing Success. |
Originally from Wisconsin, I moved out to Salt Lake City over ten years ago on a six month software development contract. I now have over 15 years in software development, and was introduced to internet marketing back in 2003. During the wild west days, our business focused on content sites for Adsense revenue. As it became harder and harder to keep up with the search engines, our business has evolved, and forced us to focus on building lists and creating products. We now have a list of about 5000 interested in goal setting, and a small internet marketing list of about 500.