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Posts Tagged ‘Choices’

What Is Foursquare, And Why Should You Care

26 Jun

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Chances are, you may have already been exposed to Foursquare.com in the last month or so.  The official Foursquare day was 4/16/2010.  If you haven’t been exposed to it yet by one of your over-excited foursquare friends as they became mayor or unlocked another badge, consider yourself lucky.

Foursquare is a location based, social media “community” that allows you to check-in at the places you frequent and earn points for doing so.  The points, check-ins along with other criteria, are used to determine who is the “mayor” of a given location.  Some consider this a game,  I consider it a waste of time. 

Where I do find it useful is for local retail businesses, especially restaurants, bars and coffee shops. 

As a business on Foursquare, you have the ability to provide members specials as they checkin to your business.

We offer a few choices for how foursquare users can unlock your special:

  • Mayor specials can be unlocked only by the Mayor of your venue (the user who has checked in the most in the last 60 days).
  • Count-based specials are unlocked when a user checks in a certain number of times.
    (“… on your 10th check-in”)
  • Frequency-based specials are unlocked every so many check-ins.
    (“… every 5th check-in”)
  • Wildcard specials are always unlocked, but your staff has to verify some extra conditions before awarding the special.
    (“Free drink with purchase of an entree when you check in”)

 

This is a great way to reward your best customers, as well as those that are most likely to spread the word about your establishment through word of mouth as well as the tips section on Foursquare associated with your business.

Like anything, Foursquare is not for everybody.  Being a Blackberry user, it takes to much effort for me to start the app, and go through the check-in process the few times I remember to do it.

The second reason I don’t favor the app, is I don’t really want to broadcast to the world, or even my friends where I am throughout the day.  For social people, it may seem awesome to find other people in your immediate are to connect and Foursquare bond with, for me, not so much.

If you are a local bar, coffe shop, or restaurant in Salt Lake City and want to learn more about how to use Foursquare to promote your business you should contact Nigel Swaby.   You can reach Nigel by phone @ 801-634-4950.

To your success,
Kevin Davis

 
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Posted in Social Media

 

Holding Your First Teleseminar For Free

25 Dec

One of the easiest products to create is a teleseminar.  If you have expertise in an area, or you know someone with expertise, you can put together a teleseminar.  There are many free teleseminar hosting companies out there to provide a free conference or “bridge” line for your call.

Their features are varied, along with the maximum number of callers.

Here are a few of the choices available:

FreeConference.com – up to 150 callers, no recording, 3 – 4 hour calls

FreeConferenceCall.com – up to 96 callers, recording, playback, and download, dedicated phone number and access code.  up to 6 hour calls

FreeConferencePro.com – up to 200 callers, recording, custom greeting for callers, unlimited call duration, real-time view of who is online

InstantConference.com = up to 150 callers, free  recording, up to 6 hour calls

FreeConferenceCalling.com – Used to be TheBasementVentures.com,  Up to 500 callers, free recording and MP3 download, real-time online call management, raise hand feature for listeners to identify themselves for questions and answer sessions.

As you can see from the list of services above, the best service out there is FreeConferenceCalling.com which used to be TheBasementVentures.com.

One of the best features of their service is the capability for callers to identify themselves for questions during Q&A.  This allows you to unmute that individual caller for their question without being overran by all of the other callers trying to ask questions or take care of their screaming baby.

The larger number of caller also gives you plenty of room to expand while you are building your business.

 
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Posted in podcast, product development

 

Social Media’s Impact on Marketing

19 Sep

A Columbia University study published in Science (2/10/06 issue) sheds light on the role that social influence can play in driving consumer demand. Researchers recruited more than 14,000 people in a study to measure the impact of social influence on the choice of songs to download.

Participants were randomly allocated to one of two experimental conditions: “independent,” in which they saw only the names of the bands and songs; or “social influence,” in which they could see, in addition to the bands and songs, how many times each song had been downloaded by previous participants.

The main finding was that social influence amplified the inequality of outcomes, meaning that popular songs were more popular and unpopular songs were less popular than when participants made their decisions independently. These results suggest that when people are influenced by what others think, do or buy, their individual choices clearly change.

The constant proliferation of choice will further exaggerate consumers’ limited capacity to discover and digest content, thus strengthening their tendency to like–or at least consider–what they think other people like. Social networking sites such as MySpace.com and Facebook, tagging sites such as Flickr and Del.icio.us, and user-generated content sites such as YouTube are increasingly exposing us to other peoples’ decisions on what they watch, listen to and buy.

The call to action for buzz marketing execs here? Exploit the emerging social media!

Once a product or service has gained a following, marketers can amplify the corresponding social influence signal. They can direct the attention of a much wider audience to the individuals or groups who are already enthusiastic about it. This strategy differs significantly from word-of-mouth or viral marketing approaches that seek to identify so-called influentials in order to solicit their endorsements.

About the Author

Paul Dunay has spent more than 20 years in marketing, creating buzz for leading technology companies such as Google, IBM, Microsoft, Oracle, SAP, Avaya and Cisco. He also has delivered work for American Express, Motorola, Genzyme, Novartis, Citigroup, Cendant and Ernst & Young.

Paul currently is a Director of Global Field Marketing for BearingPoint. His unique approach to integrated marketing has been recognized as winner of the 2005 Driving Ne

 
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Posted in traffic

 
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