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Posts Tagged ‘Conversion Rates’

Proper Keyword Research Is Critical To Internet Marketing Success

09 Oct

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Keyword research is a very misunderstood and under utilized tactic that will help you achieve mind blowing internet marketing success. By having your site optimized for the best and highest converting keywords available, you will dominate your market with surprising ease. So many people use their best guess to create keyword lists for pay per click campaigns and SEO. They blindly pick and choose phrases that they think their target market uses.

While this may get some results it is not even close to optimal. You should continually work to track and refine all of the keywords you use to draw customers to your site. Over time, you will clearly see what works and what doesn?t. This will give you an edge that few of your competitors possess. You will know without a doubt exactly what keywords produce the highest conversion rates and which ones fail to pull their own weight.

I have a simple method for selecting the best keywords possible in a fairly short amount of time. Here is what to do.

  1. Setup an Adwords campaign for the product you sell. If you do not know how don?t worry. It is very simple and takes less than ten minutes.
  2. Use keyword research software to build a list of as many keywords that relate to your product as possible and enter them into the your Adwords campaign. Don?t rely on your mind. Make the small investment in the software, and you will never regret it. I have had the most success with Keyword Elite research software.
  3. Now run this ad campaign for a week. After this amount of time you will clearly see what kind of action each of the keyword phrases received.

Often times you will be shocked at what keywords pulled the best response from your customers. You may see that a keyword you thought was boring out pulled all the rest by 5 times. You are essentially letting your market vote.

Now that you know what keywords produced the most clicks on your ads, you can optimize your site for those phrases. Do you see how scientific this is? There is no guesswork in it. You get only cold hard facts by using this plan. While all of your competitors are trying to guess what phrases people are using to find their product, you will know. This means that you can literally dominate a market in a matter of weeks because you have a more streamlined keyword research system. You no longer rely on guesswork to come up with your answers. That makes all of the difference.

For a review on Keyword Elite research software as well as a keyword tool comparison, be sure to visit my website. There you will find many valuable tricks and strategies that will save you time and money. Take keyword research seriously and you will be rewarded handsomely.

Did you know that proper keyword research is the single, most important factor in an internet business? Find out how to harness the amazing power of keyword research tools to dominate any niche you desire. These secrets will not let you down. I guarantee it. Click here: http://keywordelite-review.com. Learn about Keyword Elite, Wordtracker, Keyword Discovery and more.

 
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Email Marketing Tips – How To Create A Profit Funnel

06 Apr

Creating a profit funnel involves setting up an auto responder (using a service such as Aweber) with a series of messages containing targeted offers and high quality content that will be of interest to each subscriber.

It can take a while to finish but once set up the campaign runs totally on autopilot and automatically sends messages on your behalf while you collect the commissions from each sale that you generate.

Before you start your campaign you will need to create a name squeeze page that converts at least 10% of visitors into subscribers (meaning 10 people out of every 100 will subscribe). Its possible to achieve conversion rates as high as 50% if you offer a unique high quality bonus product for free.

The next thing you need to do is find relevant products which you can promote as an affiliate by searching websites such as Click Bank. Try to find at least five different products at first (you can always add more later).

You will also need to decide whether you want to include high quality content in your campaign. This will increase your response rates and generate more sales, but if you don’t have time to find articles you can still make a decent profit if you just send product recommendations.

Now you can start setting up your auto responder with follow up messages. The first email should thank the person for joining and show them where to download their free gift. The next messages should be sent five days after the previous and its best to alternate between free content and product recommendations.

So the second email that is sent five days after the first should contain a high quality article that is related to your target market. This is followed up with the third email which is sent five days after the second and it should contain a product recommendation (you can also write a review of the product).

You then repeat this process as many times as you want and you can always add more content and product recommendations every week until you have created a series of messages that will be automatically be sent over many months or even years.

Once set up you will be able to concentrate on the most important part of your business which is sending traffic to your squeeze page and collecting leads. Then you can let your auto responder do all of the work for you.

About the Author

This article was written by Simon Akers who is the editor of the Marketing Oasis newsletter, a free internet marketing ezine packed with tips to help you succeed and increase your profits: http://www.MarketingOasis.com

 

Email Marketing – Using Articles to Set the Foundation for Your Email Marketing

17 Feb

Email marketing is one of the most powerful internet money making tools available on earth today. I am currently using it to generate nearly $2 per subscriber per month on some of my lists.

I am going to discuss a powerful concept that I have not seen anywhere discussed in all of internet marketing, and I consider myself well-read online.

This is the concept to continuity and relationship building.

I want you to imagine that you are 25 again, and you are going to meet someone new.

So you meet him or her and you introduce yourself, and you get his or her phone number.

Then instead of calling her or him yourself to set up the date, you ask your friend to do it.

Then when your friend gets the date, he or she asks his or her friend to go on the date instead.

Do you see what is wrong with this picture? Getting to know someone is about relationship, not about going through the steps.

And making money with your email list is exactly the same. You must develop a relationship with your email list. You see, they are not going to buy the product because the sales page looks pretty, they are going to give YOU their money because they like YOU, because they trust YOU.

But if you have your articles ghostwritten, then you have someone else write your emails, and then you send people to an affiliate site that someone else wrote the copy to, you are not developing a relationship with them, you are just going through the motions. I dare to say that if you change your articles/emails/sales page copy to having one single author, your sales will go up by 500%.

So you have two choices:

1) Start writing everything yourself. You think, I cannot write emails – I can write articles, but not emails. Or the opposite. Or you think you can write emails but not sales copy and articles. I say this to you confidently: if you can write one of the three, you can write all three. And your conversion rates and profits will go up, guaranteed.

2) Instead of just having the articles ghostwritten, or getting the emails from your affiliate partner, have one person write it all for you. Your subscribers will be developing a relationship with them, not you, but who cares? The relationship is what is important, and you can only do it if the same person shows up for the date.

Do you want to learn how to build a massive list fast? Click here: Email List Building

Don?t leave yet! Download my free report, Triple Your Traffic Fast!: Triple Your Traffic Fast!

Sean Mize is a full time internet marketer who has created over 260 articles in print and 7 published ebooks online.