Posts Tagged ‘ Customer Relationship Management ’

The Essential Email Marketing Glossary

Sep 20th, 2009 | By Kevin | Category: Email Marketing

ASP – Application Service Provider. ASP?s provide internet based software.
Access – Database software. Part of the Microsoft Office Suite. Organizations often store customer data in Access databases.
Autoresponder – a set of immediate or time-delayed messages that are emailed to someone after they request it
Blacklists – Lists of domains and IP addresses that have been reported [...]



Chapter 8 – Email Marketing – No Not Spam

Sep 17th, 2009 | By Kevin | Category: Email Marketing

At its core, Email Marketing is a tool for customer relationship management (CRM).
Its Purpose: To build virtual relationships with existing and potential customers. Its Benefit: Maximise the retention and value of these customers, which should ultimately lead to greater profitability.
What is Email Marketing? Simply put, Email Marketing is a form of direct marketing which utilises [...]



Podcasting Monetization Strategies for Marketers

Apr 4th, 2009 | By Kevin | Category: blogging

Copyright 2005 Rok Hrastnik
With the growing popularity of podcasting, publishers and marketers around the world are asking themselves how to monetize this content channel.
Today well be taking a look at how marketers can monetize podcasting through enhanced marketing activities.
While publishers might find it relatively easy to integrate podcasting in to their business models without [...]