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Listen Up :: Podcasting Primer for Bloggers

23 Nov

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Listen Up – Podcasting Primer for Bloggers

Podcasting is a new audio technology that can be attached to RSS for easy delivery of audio files. Bloggers or publishers can publish these ‘audio’ or ‘radio’ files which subscribers can automatically download and enjoy.

The Free encyclopedia Wikipedia, defines “Podcasting” as “making audio files (most commonly in MP3 format) available online in a way that allows software to automatically detect the availability of new files (generally via RSS), and download the files for listening at the user’s convenience.”

Dave Winer, the RSS Pioneer and Innovator states “…Podcasting works the same way (as RSS Feeds), with one exception. Instead of reading the new content on a computer screen, you listen to the new content on any capable mp3 player on the computer or hardware player such as the iPod. Think of your player with Podcasting as having a set of subscriptions that are checked regularly for updates.”

Podcasting comes from the two words – iPod and broadcasting.

Put simply, Podcasting is basically adding audio files to your RSS Feed or Blog. It also turns your RSS Feed into a radio broadcast, the only difference between it and regular radio is distribution. Regular radio ‘pushes’ the signal out; in Podcasting – the listener initiates or ‘pulls’ the cast with their subscription and automatically downloads the audio file or radio program.

Making a Podcast is also relatively simple.

First, you have to record your audio file, you can use any platform or application to make your recording. One good choice would be Audacity, (http://audacity.sourceforge.net/) because it’s free, cross-platform and you can mix together multiple audio files with it. If you’re using the Mac – GarageBand may work for you – it’s also free. (http://www.apple.com/ilife/)

Make your audio file and convert it to MP3 format i.e. save it with a .mp3 file extension. Upload it to your web server.

Next, create your Podcast RSS newsfeed – just describe your Podcast in your RSS file and place a link in this file to your MP3 file.

Each ‘item’ contains an ‘enclosure’ tag as in this example of a Podcast of a Grateful Dead song.

Remove asterisks in live code.

You can also post and advertise your Podcasts on your website by using the familiar orange xml with a speaker logo added.

Your subscribers can download and listen to your Podcasts on their computer or thru their iPods. It should also be noted UndergroundMedia has released Podcasting search plugins for the increasingly popular and RSS friendly Firefox browser.

For further interest and research you might want to try some of these handy links:

- Yahoo mailing list for Podcasters:http://groups.yahoo.com/group/podcasters – The official iPodder website: http://www.ipodder.org/ – Podcast Alley, a large Podcast directory: http://www.podcastalley.com – Podcasting News, Podcasting news site: http://www.podcastingnews.com – Podcast.net, very comprehensive searchable list of Podcasts: http://www.podcast.net/
- Check out Dave Winer and Adam Curry; founders/facilitators of Podcasting http://radio.weblogs.com/

For Bloggers and RSS users, Podcasting adds an exciting new way to connect with their subscribers and audience. Since it combines the MP3 format and iPods; Podcasting will no doubt, add an explosive element to your blogs and RSS Feeds. Early innovators or users of Podcasts can extend the reach and scope of their blogs and/or RSS feeds by pulling in more subscribers and listeners.

Don’t let this new innovation pass you by – give your Blog or Site the competitive edge of sound. Start Podcasting…

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To Put RSS On Your Site Within Minutes – Visit This Link: RSS and Blogging Guide
Copyright 2005 – Bizwaremagic.com This article may be freely distributed if this resource box stays attached. Visit www.bizwaremagic.com/blog for more mildly amusing RSS/Blog content. —-

 
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Podcasts – The Wave Of The Future

20 Nov

Podcasts are currently the hottest marketing tool a business can have. Just ask any organization already using them, and you will get the response that there has been an increase in customer awareness. You are now probably wondering, ?What is a podcast??

A podcast is a small audio files distributed over the Internet using syndication feeds, portable devices, or computers. It was invented by Apple who derived the name from their own portable device, ?Ipod.? Yahoo has a great guide that will further explain what this little marketing tool is in their guide, “What the Heck is a Podcast”.

If you are ready to learn on how to create your own for your business web site, blog, or add to feed readers, I recommend About.com’s tutorial how to create your first podcast. You will need some tools, but more than likely, you will already have those because they usually come with your computer or laptop.

A research firm expects that businesses will spend over $400 million dollars by 2011 story here The article also states that “Podcasting — like all alternative media — is also benefiting from a general trend in the advertising market: A shift by brand marketers away from traditional advertising and marketing media and toward the Internet, Kivijarv asserted.” If you do a search, you will see that a lot of big companies have already started using podcasts.

Therefore, it’s time to get going on this hot marketing tool before your company is left behind.

Shevonne Polastre
http://www.enallage.org

 
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Podcasting Your Business

20 Nov

Podcasting is a relatively new phenomenon that has been spreading the globe from around 2003. Podcasting is simply the act of producing and distributing a Podcast via the World Wide Web. Rather than being a fad or a trend, Podcasting has become a significant communication and marketing tool for many companies.

What is a Podcast?

Podcast is a term derived from Apple?s iPod (first introduced in October 2001). In reality, a Podcast is just an mp3 audio file that is distributed on demand via the internet. A Podcast can be listened to straight from the internet or downloaded to any mp3 player – not just an iPod! Possibly the greatest appeal of the Podcast is that it can be listened to at the convenience of the listener with many making use of commuting time.

The subject of a Podcast can be almost anything, however, Podcasts are generally in a series and enable the listener to subscribe using an RSS feed (really simple syndication) This is a real advantage for businesses as not only does your first Podcast mention your business name and its activity but it reminds your audience when a new Podcast is available, hence reinforcing your company message and identity.

Common Podcast subjects can be anything from product information delivery, help files, news reports, sports information, hobbies, comedy, tutorials, debates, interviews, company training, internal company communication, seminar recordings, client testimonials etc.

Content that gets them hooked

The key for using Podcasts effectively as a business tool is to find a subject that your target market will find useful. You are trying to get a group of regular listeners and therefore should avoid making your Podcast a blatant advert for your services.

If you provide your listener with useful content and information that is relevant to them and their industry they will happily subscribe to your Podcast. Furthermore, popular Podcasts spread more readily over the internet giving your company lots of cost effective advertising and PR.

Your Podcasts should ideally be in the form of a themed series with each Podcast episode being in the region of 15-30 minutes in length. Having a planned format will help keep your program flowing and varied.

It is a good idea to consider making your content as timeless as possible; after all, your Podcast will potentially be around forever. Encouraging feedback and suggestions from your audience can help steer the programme into a direction that listeners want. Popular features can be interviews, ?how to? guides (without giving your trade secrets away), informational content, mentioning useful industry resources, talk shows, industry news, reviews etc. There are no set rules for Podcast content so don?t be afraid to use your imagination. Trying something new or different can make you unique and stand out from others.

Audio Quality

Anyone with a PC and a microphone can record a Podcast, however, creating a professional sounding Podcast production is a different matter. If you want your company to project professionalism then you need to use a recording studio or one of the growing numbers of mobile Podcast producers.

Your company?s sonic branding should be taken as seriously as your visual forms of branding. As mentioned previously, your Podcast could be around forever in cyberspace; therefore it is worth investing a little time and money into getting it right.

Remember, your Podcast has the potential to be a powerful PR and marketing channel for your business. Excessive background noise, mobile phone interference, bad microphone placement, ramblings on with long silences should have no place in your company Podcast.

Lee Pritchard is a composer and sound engineer who has had a life long passion for music; composing it, playing it, producing it and being around others who are involved in it.

He is the founder of http://www.mediamusicnow.co.uk, a website providing 100% Royalty Free music, custom music services, audio editing, sound design , music consultancy , a telephone voice-over and music service and Podcast Production.

He can also be contacted through his blog http://www.leepritchard.com

 
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