Podcasts are a great marketing tool. It helps build noise for your website?with every new segment, you have something to announce or promote, and the fresh content can help increase traffic and you websites’ ?stickiness?.
However, many podcast publicity efforts fizzle. Marketing does not come naturally to many webmasters, who would rather make the website changes [...]
Can Podcasting Hurt You in Search Engine Rankings?
The short answer to this is yes and no.
Search Engine Rankings are a function of Page Optimization and Site Popularity and are centered on your webpage’s content and how the words on your page match up with what a person types into a search engine ’search’.
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Podcasts are a great marketing tool. It helps build noise for your website?with every new segment, you have something to announce or promote, and the fresh content can help increase traffic and you websites’ ?stickiness?.
However, many podcast publicity efforts fizzle. Marketing does not come naturally to many webmasters, who would rather make the website changes [...]
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Originally from Wisconsin, I moved out to Salt Lake City over ten years ago on a six month software development contract. I now have over 15 years in software development, and was introduced to internet marketing back in 2003. During the wild west days, our business focused on content sites for Adsense revenue. As it became harder and harder to keep up with the search engines, our business has evolved, and forced us to focus on building lists and creating products. We now have a list of about 5000 interested in goal setting, and a small internet marketing list of about 500.
