The golden question: is email marketing still effective? Are droves of prospective customers (both opt-in and solicited) reading your emails at a high rate and at high speeds? Well, this depends on what type of email you send. First, take a look at where email marketing is headed. It is a billion dollar a year [...]
Given an average response rate of five percent, you would need to send a hundred thousand emails to get around five thousand positive responses to your promotional email. This means that if you have a lot of promotions or if you send out a weekly newsletter, you,d likely end up very tired. Either that or [...]
For the sake of this article, let us just assume that you already have a subscriber list of several thousand, and have been mailing them regularly.
Initially, your list was relatively responsive, and you were making a nice sum from your list each week. Unfortunately, though, as your list has grown, your list has become [...]
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Originally from Wisconsin, I moved out to Salt Lake City over ten years ago on a six month software development contract. I now have over 15 years in software development, and was introduced to internet marketing back in 2003. During the wild west days, our business focused on content sites for Adsense revenue. As it became harder and harder to keep up with the search engines, our business has evolved, and forced us to focus on building lists and creating products. We now have a list of about 5000 interested in goal setting, and a small internet marketing list of about 500.
