RSS
 

Posts Tagged ‘Search Engine Rankings’

Niche Marketing – What You Really Need to Know

16 Oct

If you're new here, you may want to subscribe to my RSS feed with Feedburner. Thanks for visiting!

Niche marketing is one of the places online where you can really make big money online. Now, for some niches, there is very little traffic, so you may need to work with several niches instead of just one for your niche marketing strategy, but the visitors you do get should be very profitable.

So the idea here is that instead of choosing one big niche that gets 100,000 visitors per month to the search engines, you perhaps choose 20 niches that get 5000 visitors each per month. Now, I recognize that you will have to build 20 web sites to do this effectively, but no one said that making money online would be easy, right? Actually, it is easy, you just have to know what to do, and you have to be willing to work. You see, just because something is work doesn?t mean that it is not easy.

The advantage, however, to choosing small niches with only 5000 visitors per month is that many internet marketers stay away from niches that small. What does that mean to you, the expert niche marketer? It means that your only competition is the people that are in the niche market itself because that is their field ? and often they have web pages that are not maximized for search engine results. This means that you can often come up with very high search engine rankings. Plus, you can get these people to exchange links with you more easily; they are delighted to get some of your traffic. But imagine what it will mean to you if in your chosen niche market, you have an inbound link from each of the top 10 in your niches.

So for this stealth form of niche marketing, just do one niche market per week ?build one web site per week, submit it to 100 web directories, write 10 articles, submit them to 100 article directories each, exchange links with each of the top 10 web sites in your niche, and then go on to the next niche market next week. Before you know it, you will have many niche markets with top 10 rankings online, and then you can focus on monetizing these high-profit niche markets.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ?Your Article Writing and Promotion Guide?

Download it free here: Secrets of Article Promotion

Do you want to learn how to build a massive list fast? Click here: Email List Building

Sean Mize is a full time internet marketer who has written over 600 articles in print and 9 published ebooks.

 
No Comments

Posted in affiliate marketing

 

Search Engine Optimization with WordPress

14 Oct

WordPress software comes ready to embrace search engines. Its features and functions guide a search engine through the posts, pages, and categories to help the search engine crawl your site and gather the information it needs to include your site within its database.

WordPress comes with several built in search optimization tools, including the ability to use .htaccess to create apparently static URLs called permalinks, blogrolling, and pinging. There are also a number of third party plugins and hacks which can be used for search engine optimization (SEO).

However, after tweaking WordPress to your likings, you may find yourself dragging in search engine rankings. WordPress isn?t exactly the most SEO application out of the box, either.

Here are some basic guidelines to ensure your WordPress blog is search engine optimized.

Good, Clean Code

Make sure your site’s code validates. Errors in your code may prevent a search engine from moving through the site successfully.

Content Talks

Search engines can’t “see” a site. They can only “read” a site. Pretty does not talk to a search engine. What “talks” to a search engine are the words, the content, the material in your site that explains, shares, informs, educates, and babbles. Make sure you have quality word content for a search engine to examine and compare with all the parts and pieces to give you a good “score”.

Write Your Content with Searchers in Mind

How do you find information on the Internet? If you are writing something that you want to be “found” on the Internet, think about the words and phrases someone would use to find your information. Use them more than once as you write, but not in every sentence. Learn how search engines scan your content, evaluate it, and categorize it so you can help yourself get in good favor with search engines.

Content First

A search engine enters your site and, for the most part, ignores the styles and CSS. It just plows through the site gathering content and information. Most WordPress Themes are designed with the content as close to the top of the unstyled page as possible, keeping sidebars and footers towards the bottom. Few search engines scan more than the first third of the page before moving on. Make sure your Theme puts the content near the top.

Keywords, Links, and Titles Meet Content

Search engines do not evaluate your site on how pretty it is, but they do evaluate the words and put them through a sifter, giving credit to certain words and combinations of words. Words found within your meta tag keywords listings and within your document are compared to words found within your links and titles. The more that match, the better your “score.”

Content in Links and Images

Your site may not have much text, mostly photographs and links, but you have places in which to add textual content. Search engines look for alt and title in link and image tags. While these have a bigger purpose of making your site more accessible, having good descriptions and words in these attributes helps provide more content for search engines to digest.

It is not how good your site is, it is how good the sites are that link to you. This still holds weight with search engine favoritism. It’s about who links to you. Blogrolls, pingbacks, and trackbacks are all built into WordPress. These help you link to other people, which gives them credit, but it also helps them link to you, connecting the “links.” The number of incoming links your site has that have been recognized by Google can be checked by typing link:www.yoursite.com into Google (other search engines have similar functions). Other ways to generate incomming links to your site include: ? Add your site’s url to your signature on forum posts on other sites. ? Submit your site to directories (see below). ? Note: Leaving comments on blogs will not help with this, since all modern blogging tools use the rel=”nofollow” attribute. Don’t be a comment spammer.

Good Navigation Links

A search engine crawls through your site, moving from page to page. Good navigational links to the categories, archives, and various pages on your site will invite a search engine to move gracefully from one page to another, following the connecting links and visiting most of your site.

Stay Connected

Besides building backlinks, it’s important to build actual connections with other bloggers and readers. Post regularly on other sites and get to know the people at the top of your genre. Stay up to date with the latest WordPress SEO techniques with Ontora Web Marketing.

Mark Spencer is currently a graphic designer living in Portland, Oregon and writes for Ontora

 
No Comments

Posted in blogging

 

Why Keyword Research Tools Are Critical for Internet Success

09 Oct

If you have been around Internet marketing for any length of time, you know that keyword research tools are extremely important for success. The keywords you choose to optimize your site with are of the utmost importance for both search engine rankings and pay per click advertising. It is essential that the keywords you choose speak directly to the customers you wish to influence. If you rely on guessing what keywords to use, you will find Internet marketing to be difficult and frustrating. Why? Because without a research tool you can?t help but be ignorant to the many critical points that determine if a keyword is a good choice for your business or not.

You need to know how many competitors you are facing, how many people search for that keyword per month, how much pay per click will cost, and many other critical factors. Without this knowledge you are left guessing what your customers want, while your competitors are able to know.

People who try to market online without the advantage of high quality keyword research software are at a severe a disadvantage to those who do use software. This is because keyword research tools remove all of the guesswork from marketing. Instead of wondering if a keyword phrase is a good choice, you can confidently know. I can?t even start to explain how much easier this makes your job as a marketer. Let?s take a look at what a good keyword research tool will offer you.

  • Ability to analyze pay per click competitors. By looking at how many competitors are bidding on a keyword and how much they are paying per click you can quickly evaluate if a market is over competitive. This is great when looking into new markets you wish to expand into. You may type in a keyword that relates to the new market and see that clicks will cost you over $5 a pop. Armed with this information you continue searching for a less competitive market. If you did not have this information you may have gone into this market with high hopes only to get severely burned.

  • Create long lists of tightly targeted keywords. Once you have decided upon a market, you need to create a highly targeted keyword list that includes every possible variation your market may use. This will give you maximum exposure to all of the people who are looking for what you offer.

  • Determine at a glance if search engine optimization is feasible. After looking up a keyword phrase you wish to optimize your site with you may discover that you are competing with five million sites. Knowing this, you can accurately determine your chances of rising to the top of such a competitive niche.

The above points are only a fraction of the benefits you will receive by having access to a high-end keyword research tool. The bottom line is this. If you are serious about Internet marketing and wish to be highly successful, you absolutely must have keyword research software.

I am personally very fond of Keyword Elite and Wordtracker. Keyword elite is a one-time purchase of $176 and Wordtracker is a subscription-based service. If you want the ultimate advantage in keyword research you might consider having both at your disposal. Keyword Elite is designed to work with Wordtracker. By integrating these two keyword powerhouses you are guaranteed to get the most accurate information and keyword lists possible.

If you only wish to get one I would lean towards Keyword Elite, because it has all of the features you need and it is a one-time purchase that will last for years. Really you can?t go wrong with either of these tools. Pick the one that is most suited to you, and get ready for some serious marketing success.

Did you know that proper keyword research is the single, most important factor in an internet business? Find out how to harness the amazing power of keyword research tools to dominate any niche you desire. These secrets will not let you down. I guarantee it. Click here: http://keywordelite-review.com. Learn about Keyword Elite, Wordtracker, Keyword Discovery and more.

 
No Comments

Posted in traffic

 
« Older Entries