At its core, Email Marketing is a tool for customer relationship management (CRM).
Its Purpose: To build virtual relationships with existing and potential customers. Its Benefit: Maximise the retention and value of these customers, which should ultimately lead to greater profitability.
What is Email Marketing? Simply put, Email Marketing is a form of direct marketing which utilises [...]
Now here is my question, what is e-mail marketing? What’s the purpose of e-mail marketing? Who is the target? According to what I understand, E-mail marketing is all about hitting the mail box of a internet user and telling him that here I am standing for you with this offer, click here and its all [...]
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Originally from Wisconsin, I moved out to Salt Lake City over ten years ago on a six month software development contract. I now have over 15 years in software development, and was introduced to internet marketing back in 2003. During the wild west days, our business focused on content sites for Adsense revenue. As it became harder and harder to keep up with the search engines, our business has evolved, and forced us to focus on building lists and creating products. We now have a list of about 5000 interested in goal setting, and a small internet marketing list of about 500.
